SMERF is a rate category in the group segment. SMERF – or social, military, education, religious, and fraternal – groups are bookings of more than 10 room nights with non-business-related organizations. Guests in this category tend to be budget conscious and usually pay for their own stay. However, a meeting planner (usually a volunteer in the group) coordinates a room block on behalf of the group.
by John Wijtenburg | Sep 1, 2018