Opaque is a rate category in the transient segment. Opaque booking channels, like Priceline or Hotwire, sell hotel rooms prior to revealing the identity of the hotel. Guests may narrow their booking preferences with respect to location, quality, and price, but they do not know the specific hotel until after the transaction is complete. These rates are, generally, non-refundable.
by John Wijtenburg | Sep 1, 2018