Why Demand Matters More Than Supply

Why Demand Matters More Than Supply

Supply and demand are at the core of introductory microeconomics. We learn that price and volume are determined by the intersection of these two factors. However, hotel supply and demand in the real world rarely function at this long-term equilibrium. Supply is fixed...
How to Assess Existing and New Hotel Supply

How to Assess Existing and New Hotel Supply

Hotel markets are dynamic because guest expectations are always evolving. The inventory of existing hotels is an artifact of historical guest preferences, while the new hotel supply pipeline indicates current and future desires. A market reaches equilibrium when...
The Best Way to Canvas a New Market

The Best Way to Canvas a New Market

You really understand what makes a place special when you start to canvas a new market. Every market is different. We categorize them as primary, secondary, or tertiary to easily define our investment criteria. Nevertheless, they still have different demand drivers,...
3 Ways to Boost Your Excel Game

3 Ways to Boost Your Excel Game

Microsoft Excel is the dominant tool for commercial real estate financial modeling. It is standard issue for any new finance analyst because it is both easy-to-use and flexible. As a result, Excel has a broad userbase, which provides many resources for refining your...